DC Cascade

Guide healthcare professionals through their individual user journey - smartly, purposefully, and measurably.

With DC Cascade, you can combine bMails and advertorials into an effective content series. This allows you to reach your target audience not just once, but to guide them step by step with relevant content - tailored to their actual interests.

DC Cascade links various advertising materials together in a logical sequence. There are several campaign paths to choose from, within which different advertising materials can be flexibly combined depending on the goals. Depending on user behavior - e.g., opens or clicks - users receive targeted, relevant content in the next step. bMails and advertorials complement each other seamlessly: first, you capture attention; then, you delve deeper into relevant content where users are already active. This creates a clear thread - from the initial information to repeated engagement.

 

 

Based on your content, we create a tailored journey using various advertising materials that guide users through the process. This approach engages users at multiple touchpoints, with content that builds logically upon one another. Of course, you’ll receive a comprehensive report on your cascade afterward, including insights on clicks, opens, and performance.

 

Need help with creation? Use our advertorial-guide and bMail-guide, and if you have any further questions, our experts will support you at any time.